Creative Virtual specialises in the development and implementation of Virtual Assistant technology (V-Person™). A V-Person can hold real-time, intelligent conversations with web users, 24/7. The technology has been deployed in a number of innovative areas, including customer self-service, sales and marketing, e-learning and entertainment. Creative Virtual's customers include Lloyds TSB, Virgin Media, Verizon, HSBC, O2, National Rail Enquires, Tesco, and Asda.